ChatGPT Ads

Reach Customers While They're Researching in ChatGPT

CoreX helps local businesses plan, launch, track and improve ChatGPT Ads so you can test this new advertising channel with clear goals and real measurement.

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Strategy  ·  Setup  ·  Tracking  ·  Optimization

ChatGPT showing a local service business ad for a flooring company in Atlanta — CoreX ChatGPT Ads

1.2 Billion

People use ChatGPT each week

$25 / Day

Current standard minimum daily campaign budget for U.S. accounts billed in USD

Sponsored

ChatGPT Ads appear separately from ChatGPT's answers

Platform information is based on current OpenAI advertising documentation and may change as ChatGPT Ads evolves.

How It Works

How ChatGPT Advertising Works

ChatGPT Ads are designed around what someone is trying to accomplish in a conversation, not simply a list of search keywords.

01

Understand the Context

OpenAI considers signals including the current conversation, your landing page, ad copy, creative and advertiser-provided context hints.

02

Show a Relevant Ad

When OpenAI determines an advertiser may be relevant, a clearly labeled sponsored placement can appear separately below the ChatGPT response.

03

Send the Customer to You

Someone can choose the ad and visit your website or landing page, where calls, forms, appointments and other actions can be measured.

What Are Context Hints?

Context hints are natural descriptions that help OpenAI understand what your business offers, who it helps and situations where it may be useful.

They are not exact-match keywords and they do not guarantee that your ad appears in a particular conversation.

Illustrative example

Traditional search

"AC repair Atlanta"

Possible ChatGPT context

A Metro Atlanta homeowner whose AC is not cooling and is trying to determine whether the system needs repair or replacement.

Pricing

What Do ChatGPT Ads Cost?

Your advertising budget is paid directly to OpenAI. CoreX's management fee is separate.

OpenAI minimum daily budget

$25 / campaign / day

30 days at that minimum

~$750 in media budget

A daily budget is an average over a seven-day period. Individual days can spend above or below the daily amount as OpenAI paces the campaign.

There is no universal ChatGPT Ads cost-per-click or cost-per-lead benchmark. Performance depends on the business, offer, campaign objective, creative, landing page and relevance.

Our Process

How We Run It

We keep the process straightforward.

01

Assess

We review your business, offer, customers, market and landing page to determine whether ChatGPT Ads are worth testing.

02

Measure

We make sure the actions that matter — calls, forms, appointments, estimates or purchases — can be measured before judging performance.

03

Build & Launch

We build the campaign structure, context hints, ads, budgets and landing-page destinations around how your customers actually research and make decisions.

04

Learn & Improve

We review performance, lead quality and cost per conversion, then adjust the campaign based on what the data shows.

If the numbers show the channel isn't a good fit, we'll tell you.

OpenAI Customer Case Study

Early Results in Home Services

Angi tested ChatGPT Ads with people researching and planning home-service projects.

According to OpenAI, Angi reported:

38%+

Quarter-over-quarter improvement in ROAS

↓34%

Lower cost per lead after launching conversion-optimized campaigns

These are Angi's reported results from an OpenAI customer case study. They are not CoreX results and are not a guarantee of future performance.

Read OpenAI's Angi customer case study ↗

FAQ

ChatGPT Ads: Common Questions

Yes. OpenAI operates ChatGPT Ads and provides Ads Manager access in supported markets, including self-service access for eligible U.S. advertisers.
No. Ads are separate from ChatGPT's answers. Paying for an ad does not cause your business to be included in the organic response.
Advertisers do not receive access to people's private ChatGPT conversations.
Not in the same way as traditional search advertising. OpenAI considers conversational context and other relevance signals. Advertisers can also provide context hints describing what they offer, who it helps and when it may be useful.
OpenAI currently lists a standard minimum daily campaign budget of $25 for U.S. accounts billed in USD. Requirements may change over time.
Yes. OpenAI supports conversion measurement through its Pixel and Conversions API. CoreX can also use existing website analytics and lead tracking where appropriate.
ChatGPT Ads are paid sponsored placements. AI Search Visibility focuses on helping AI systems and search engines better understand a business for organic discovery. Paying for ads does not buy placement inside ChatGPT's organic answers.
Yes. Depending on the business, Google Ads and ChatGPT Ads can be evaluated separately or used together.
Interested in ChatGPT Ads?

Let's See If It Makes Sense for Your Business.

Tell us a little about your business and what you want to accomplish. We'll help determine whether ChatGPT Ads are worth testing.

No obligation. We'll follow up to discuss your situation.

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